It’s pretty obvious, Netflix is arrogant. They essentially threw away years of good faith in one simple move. In any subscription type business, keeping your customers should be the number one priority. Brand loyalty.
Price increases are fine, but Netflix’s rate increase was crazy. All they had to do was emphasize the importance of their subscribers and ease them into the rate increase.
Now Netflix has made people hate them, which breeds even more disdain. With their brand tarnished, and competitors creeping up from all over, Netflix has essentially shot themselves in the foot.
I switched my subscription to DVD only, I rarely used streaming. Might even cancel that soon.
Pat
September 17, 2011 at 1:22 am
I agree…they should have taken customer loyalty into consideration. Their price hikes were sudden and unreasonable – practically doubled! Current customers should have been grandfathered at a lower rate. Netflix wasn’t considerate of their customers, so I see no reason to stick with them if something more appealing comes along. Sprint is ending unlimited data, so who can afford streaming now anyway? This may be the end of the smart phone, too.